Outdoor advertising is a mass-market medium, just like broadcast. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home.
      Outdoor is also known as out-of-home (OOH) advertising, this is a broad term that describes any type of advertising that reaches the consumer when he or she is outside of the home.
      An incredibly rich and diverse medium that allows to communicate with customers which makes use of innovative techniques and ideas to grasp the attention of the customers. Also outdoor advertising is unique spectrum for designer to play with. Outdoor advertising is a mass-market medium, just like broadcast. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. Out of home advertising, therefore, is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue).